Keith Massey is the impetus that turned western Iowa into a wrestling powerhouse. Through his youth wrestling club and as head coach of Lewis Central High School in Council Bluffs, Iowa, he has coached numerous state wrestling champions and college All-Americans. He led Lewis Central to traditional and dual state team titles in 2000 and 2001, and his 2001 team had an Iowa record six individual state champions. Two of his athletes, Trent and Travis Paulson, were state champions, All-Americans at Iowa State, members of U.S. freestyle World teams and inductees of the Glen Brand Hall of Fame in 2017. He started his career with the C.B. Panther Wrestling Club in 1989 and helped merge the club with High Voltage Wrestling Club to form Powerhouse Wrestling Club in 2015.